Ponukalina O.V., Loginova L.V. The Image of the Territory in the Context of Increasing the Tourist Attractiveness of the Region

DOI: http://dx.doi.org/10.15688/jvolsu7.2016.1.9

Oksana Viktorovna Ponukalina

Doctor of Sociological Sciences, Professor, Department of Social Communications,

Volga Region Institute of Management named after  P.A. Stolypin (Saratov Branch) of Russian Presidential Academy of National Economy and Public Administration

This email address is being protected from spambots. You need JavaScript enabled to view it.

Sobornaya St., 23/25, 410031 Saratov, Russian Federation

Larisa Viktorovna Loginova

Doctor of Sociological Sciences, Professor, Department of History, Sociology of Politics and Service,

Saratov State Legal Academy

This email address is being protected from spambots. You need JavaScript enabled to view it.

Volskaya St., 1, 410056 Saratov, Russian Federation


Abstract. The article investigates the image of the territory in the context of increasing the tourist attractiveness of the region. The image of the territory – an image in people’s minds; it reflects the individual characteristics of the territory. Image is associated with tourism area. Today, tourism is becoming increasingly popular sector of the economy. Development in this area is attractive to many Russian regions. The attention to a tourist logo is paid. It is an important element of formation of tourist image. The author reveals the basic components of the image, the ways of positioning the territory (for example, the Saratov region). Today the Saratov region is not a tourist area in its specialization. It is rather a “region-outsider” in relation to domestic tourism. At the same time there is a rich tourist potential, but the low level of development of tourism infrastructure. The authors’ analysis of the image policy led to the following conclusions:

– Saratov region must define its tourist specialization. Cultural and environmental tourism may be considered as possible areas of specialization;

– There is need to pay attention to the information support of the regional tourist product;

– It is necessary to develop the tourist infrastructure, to improve the conditions of roads in the region.

Key words: image of territory, tourism, image policy, tourist resources, tourist logo, regional development.

Creative Commons License
The Image of the Territory in the Context of Increasing the Tourist Attractiveness of the Region by Ponukalina O.V., Loginova L.V. is licensed under a Creative Commons Attribution 4.0 International License.

Attachments:
Download this file (2_Ponukalina_Loginova.pdf)2_Ponukalina_Loginova.pdf
URL: http://psst.jvolsu.com/index.php/en/component/attachments/download/926
354 Downloads