PERSONAL COMPUTER IN THE DAY-TO-DAY OPERATIONS (AN EMPIRICAL ATTEMPT)

Sergeyeva O.V.
Candidate of Sciences (Sociology), Associate Professor, Sociology Department, Volgograd State University
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Abstract: The article summarizes the results of the Volgograd citizens' interviews on the use of PC in the daily routine and the life-style changes generated by the new media. On the basis of the informants' data the author reconstruct the technology domestication processes.

Key words: everyday practices, personal computer, new media technology, domestication.

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