HIGHER EDUCATION INSTITUTE IMAGE AS SOCIAL AND CULTURAL PHENOMENON

Sidorova Vera Lukinichna
Head of Post-graduate, Doctoral Education and Professional Development Department, Volgograd State University
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Abstract: The author dwells on the process of image development and functioning as a specific activity type. The concept of the notion «form» as a social phenomenon related to the notion «image» is revealed; principles defining axiological nature of institution image are specified.

Key words: image work, social and cultural phenomenon, image-stereotype, institute image, image studies.

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