AXIOLOGICAL PRINCIPLES OF BUSINESS ACTIVITY AND THEIR REALIZATION SPECIFICS (SOCIOLOGICAL ANALYSIS)

Kuzevanova Angelina Leonidovna
Candidate of sociological sciences, Associate Professor, Economics and Management Department, Volgograd Institute of Business
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Abstract: The sociological analysis of the axiological principles development process in business activity is carried out. The author highlights their realization peculiarities at individual, group and institutional levels and points out the basic axiological principles specifics in business activity.

Key words: values, axiological principles, business activity.

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