GENDER IN SOCIAL COMMUNICATION

Serebryanskaya Valentina Nikolayevna
Candidate for a degree, Philosophy Department, Volgograd State University

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Abstract: The author deals with the problem of connection between gender archetypes and communication strategies of the society. Such notions as "gender", "male" and "female" have been considered. Male and female types of communication have been analyzed.

Key words: gender, social and cultural aspects of the sex, communication strategies, male, female, manliness, femininity, communication levels.

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