BOOKS AS MEDIA

Sergeyeva Olga Vyacheslavovna
Candidate of Sciences (Sociology), Associate Professor, Sociology Department, Volgograd State University
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Abstract: The paper generalizes specifics books characteristics as media. The author sticks to the opinion on that to understand traditional books by means of media is essential today since computers have brought alive screen texts with the content arranged as a hyper-text.

Key words: book, book culture, hypertext, new media technology.

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