Antonov G.V., Laktukhina E.G. THE ANIMATED SERIES “WINX CLUB”: DEMOGRAPHIC ATTITUDES AND GENDER STEREOTYPES FORMING AMONG CHILDREN AGED 7–12 YEARS (BASED ON CONTENT ANALYSIS)

Antonov Georgiy Vyacheslavovich
Candidate of Sociological Sciences, Assistant Professor, Department of Sociology, Volgograd State University
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Prospect Universitetsky, 100, 400062 Volgograd, Russian Federation

Laktukhina Elena Gennadievna
Assistant, Department of Sociology, Volgograd State University
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Prospect Universitetsky, 100, 400062 Volgograd, Russian Federation


Abstract. The content analysis main results of the popular children's animated series "Winx Club" are presented in this article. This is a typical sample of modern western media production for children, adolescents and youth. The authors conclude such production destroys the traditional system of demographic socialization and family values. Its centralized showing and distribute in Russia could increase the negative demographic trends. Therefore, state policy measures to counter the distribution are necessary.

Key words: demographic attitudes, generation reproduction, marriage and family, demographic socialization, content analysis, demographic policy, mass communication.

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THE ANIMATED SERIES “WINX CLUB”: DEMOGRAPHIC ATTITUDES AND GENDER STEREOTYPES FORMING AMONG CHILDREN AGED 7–12 YEARS (BASED ON CONTENT ANALYSIS) by Antonov G.V., Laktukhina E.G. is licensed under a Creative Commons Attribution 4.0 International License.

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